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Intervention at Frieze London 2007

ArtistUnknown* rated the galleries exhibiting at Frieze 2007 on a scale of 1 to 10, and posted the ratings on the website called An email was then sent to some of the galleries informing them of their ratings. The number of unique direct visits to the website was then noted and presented in a graph, which reflected that number of visits was significantly larger than number of emails sent, reflecting, hypothetically, the status anxiety in the art world.


* Alienated by the spirit of commercialism at the fair



© ArtistUnknown 2011

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